Goodbye, Black Friday
Black Friday is being shown the door.
The ability to track and target potential customers, both in the real world and online, is now more useful than ever....
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Times Square Billboards, Acronyms, and Results
When I talk with a potential client for the first time about the possibility of putting their brand up in Times Square, I’m regularly asked about the acronym that trumps all other acronyms when it comes to marketing, “What’s the ROI?”. Return on investment is always important and given current events where budgets are more scrutinized than ever, it’s a question that should be asked when looking to expand your brand’s presence and impact with a Times Square campaign.
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Advertising In the Age of Black Swans
Ever been caught off guard by something you never saw coming? Economists use the term “black swan” to refer to a similar situation that has effects that engulf the entire economy. Now, the world is experiencing three: the stock market fluctuations, the COVID-19 pandemic, and the protests and riots from the George Floyd killing. No models predicted any of these, and they will change the face of the economy, including advertising, for years to come.
June 15, 2020
Grand Re-Opening in Times Square!
Businesses around the country - and around the world - are slowly coming out of quarantine for the COVID-19 virus. Join us on Monday, June 15, 2020 as we celebrate the re-opening of businesses everywhere by posting an ad on the iconic Times Square billboards!
May 5, 2020 - Cinco de Mayo and Giving Tuesday in Times Square!
Celebrate Cinco de Mayo 2020 and a special Giving Tuesday with an ad on the iconic Times Square billboards on Tuesday, May 5, 2020. Pictures provided for use in social media and other marketing materials. Participants will receive an additional play pack for use on Wednesday, September 30th!
April Thank You to Essential Workers
Show your support for essential workers by placing a thank you ad on the iconic Times Square billboards on Thursday, April 30, 2020. Participants will receive an additional play pack for use on Wednesday, September 30th or when the square is back to being packed again!
April 20th 2020 2-for-1 Celebrating Essential Workers on a Times Square Billboard
It's that time of year again, albeit in uncertain times. But let's not let the date pass us by!
To acknowledge this years holiday we are giving an additional play pack for use on Thursday, September 10th (double April 20th, hey now!) and encouraging brands that participate in our April 20th promotion use their posts to acknowledge and thank essential workers.
Brewery, Brewers, and Beer Advertising
Five Tier has been instrumental in helping breweries, brewers, and beer brands of all sizes grow their market share by obtaining new customers and retaining existing ones.
Week of April 6, 2020
A list of this weeks promotional opportunities at Five Tier, supporting essential workers and helping you reach your customers through in-home ConnectedTV!