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Latest Posts in Thought Leadership

Goodbye, Black Friday

Black Friday is being shown the door.

The ability to track and target potential customers, both in the real world and online, is now more useful than ever....

Advertising In the Age of Black Swans

Ever been caught off guard by something you never saw coming? Economists use the term “black swan” to refer to a similar situation that has effects that engulf the entire economy. Now, the world is experiencing three: the stock market fluctuations, the COVID-19 pandemic, and the protests and riots from the George Floyd killing. No models predicted any of these, and they will change the face of the economy, including advertising, for years to come.